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Case

GigaDevice Business Card Mini Program
GigaDevice is a leading global fabless chip supplier. Founded in 2005, it has been listed on the Main Board of the Shanghai Stock Exchange since 2016. Its core business covers R&D, technical support, and sales for memory, microcontrollers, and sensors. GigaDevice ranks second worldwide and first in China in SPI NOR Flash market share, and is the No. 1 Chinese-brand supplier of Arm® general-purpose MCUs.
Smart manufacturing/Semiconductors
Brand official website
Mini program
Project Highlights
  • Brought together company profiles, product materials, solutions, industry cases, and events in a one-stop marketing support platform for the sales team.
  • Leveraged the WeChat Mini Program ecosystem so sales reps can quickly share business cards, product materials, and event pages, and connect with customers efficiently.
  • Integrated customer information management, browsing history tracking, and interest tags to help sales reps follow up precisely on customer needs and improve conversion.
  • Centralized brand content and marketing materials so the sales team always has the latest information and presents a consistent, professional image.
  • Supported multi-platform expansion and third-party system integration to meet ongoing business growth and digital transformation needs.
  • Implemented robust permission management and data security to keep customer information secure as it is shared and to keep the platform running smoothly.
  • Connected brand presentation, customer management, and marketing into a fully digital, closed-loop sales process.
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